Patrick van der Pijl
Patrick van der Pijl on stage
Founder · Author · Keynote Speaker

Designing better business, by design.

I help organisations, leaders and teams design and transform better business, as founder & CEO of Business Models Inc., author of four books, and keynote speaker in 30+ countries.

IKEA ING Mars Medtronic Heineken Microsoft Toyota Fujitsu 3M SPAR Adobe Philips IKEA ING Mars Medtronic Heineken Microsoft Toyota Fujitsu 3M SPAR Adobe Philips
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New book

Augmented
Collaboration

The collaborative operating system for innovation, how teams and AI work as one. Co-created with 250+ AI and business experts across the globe. Final edition arrives September 2026.

Augmented Collaboration book cover

Moving ideas.
Moving people.

See Patrick live

What clients say

Working with Patrick has been a game-changer for our strategy development. His visual thinking approach has revolutionized the way we perceive and plan our business models.

SPARRetail

Patrick's agile strategies have reshaped our approach to innovation and strategic planning. His insights have been instrumental in guiding us towards a more dynamic and adaptive business model.

INGBanking

We are truly grateful for Patrick's innovative thinking. His co-creation initiatives have sparked creativity and collaboration within our teams, leading to remarkable strategic shifts and outcomes.

FujitsuTechnology

On stages worldwide

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Are you ready for the future?

Explore the possibilities, for your strategy, your teams and your business model.

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